> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fieloloyalty.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use Cases

## Program Types

* **Points**\
  Members earn virtual currency for every dollar spent or action taken. Points can be redeemed for discounts, products, or exclusive experiences.
* **Cashback**\
  A percentage of eligible sales is returned to members' accounts. Members can apply this credit to future purchases.
* **Tiers & Benefits**\
  Categorize members into levels like Bronze, Silver and Gold based on their engagement or spending history. As members move up, they unlock increasingly valuable perks, creating a sense of status and progression.

## Campaign Types

* **Welcome**\
  Greet new members with an immediate reward or points boost upon joining, encouraging early interaction and setting the tone for a positive program experience.
* **Birthday**\
  Reward members with a gift, discount or points boost on or a specified number of days before their birthday.
* **Tier Upgrade**\
  Reward members when they move to a higher loyalty level, reinforcing the value of their continued loyalty.
* **Program Anniversary**\
  Acknowledge your members' loyalty and support retention with an annual milestone reward.
* **Reactivation**\
  Recover lost revenue and reengage your at-risk segment by incentivizing members who haven't made a purchase in a while.
* **Currency Multiplier**\
  Drive short-term sales or promote specific shopping windows by increasing the rate at which members earn points or cashback.
* **Sprend Threshold**\
  Expand incremental revenue by granting rewards only when a member hits a specific transaction value.
* **Product Mix**\
  Diversify members' shopping habits or clear aging inventory by encouraging purchases from specific categories or product lines.
* **Location**\
  Drive foot traffic to underperforming locations or boost activity in lagging regions with incentives targeted by geography.
* **Channel**\
  Steer members toward more cost-effective or higher-engagement choices by tying rewards to a specific sales channel.
* **Payment Method**\
  Reduce transaction fees or strengthen strategic partnerships by rewarding members for using a preferred payment method.