> ## Documentation Index > Fetch the complete documentation index at: https://docs.fieloloyalty.com/llms.txt > Use this file to discover all available pages before exploring further. # Use Cases ## Program Types * **Points**
Members earn virtual currency for every dollar spent or action taken. Points can be redeemed for discounts, products, or exclusive experiences. * **Cashback & Rebates**
A percentage of eligible sales is returned as currency to the earner's account — whether that's a consumer or a channel partner, where this is often called a rebate. The credit can be applied to future purchases or accumulated toward a payout. * **Tiers & Benefits**
Categorize members or partners into levels — such as Bronze, Silver and Gold for consumers, or Authorized, Preferred and Elite for channel partners — based on engagement or sales volume. Moving up unlocks increasingly valuable perks, such as better rebate rates for partners, creating a sense of status and progression. * **Sales Contests**
Reward partners for hitting an activity or volume threshold, like a set number of qualifying sales within a defined period. Commonly used as SPIFFs in channel programs. * **Certifications & Specializations**
Recognize partners who complete training or product certification with a badge. Badge holdings can then gate eligibility for premium incentives or higher tiers. ## Campaign Types * **Welcome**
Greet new members or newly onboarded partners with an immediate reward or points boost upon joining, encouraging early interaction and setting the tone for a positive program experience. * **Birthday**
Reward members with a gift, discount or points boost on or a specified number of days before their birthday. * **Tier Upgrade**
Reward members or partners when they move to a higher level, reinforcing the value of their continued loyalty or partnership. * **Program Anniversary**
Acknowledge members' or partners' tenure with an annual milestone reward, supporting retention on both sides of the business. * **Reactivation**
Recover lost revenue and reengage your at-risk segment by incentivizing members or partners who haven't made a purchase or recorded a qualifying sale in a while. * **Currency Multiplier**
Drive short-term sales or promote specific shopping or selling windows by increasing the rate at which members or partners earn points, cashback, or rebates. * **Sprend Threshold**
Expand incremental revenue by granting rewards only when a member or partner hits a specific transaction or sales value. * **Product Mix**
Diversify members' shopping habits, clear aging inventory, or focus partners' sell-in efforts by encouraging purchases from specific categories or product lines. * **Location**
Drive foot traffic to underperforming locations, or sales activity in underperforming partner territories, with incentives targeted by geography. * **Channel**
Steer members toward more cost-effective or higher-engagement choices by tying rewards to a specific sales channel. * **Payment Method**
Reduce transaction fees or strengthen strategic partnerships by rewarding members for using a preferred payment method.