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Incentive rules can reward members for meeting a defined threshold, typically over multiple activities, within a stipulated period. Example use cases include:
  • Make 5 purchases in a calendar week
  • Make purchases totalling $100 and over within 2 days
  • Make a purchase and respond to a survey

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Measure: Number of Activities

Measure the number of times a member performed an activity, such as a purchase (sale), and reward the member if that threshold has been met inside the stipulated period.

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Measure: Sum of an Activity Attribute

Measure the sum of an attribute of activities members perform, such as the total amounts of purchases (sales), and reward a member if that threshold has been met inside the stipulated period.

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Period: All Time

Members will be rewarded if they meet the threshold inside the incentive period.

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Period: Calendar Period

Members will be rewarded if they meet the threshold inside a calendar period. At the end of each calendar period, progress towards the threshold is reset. The calendar periods available are:
  • Day
  • Week
  • Month
  • Quarter
  • Year
Once a member is rewarded in a calendar period, his or her progress is no longer tracked inside that calendar period and the member is not eligible to earn again until the next calendar period.

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Period: Rolling Period

Members will be rewarded if they meet the threshold inside a specified last number of days. Every time a member performs an activity, the lookback period is analyzed to determine if rewarding is required. A member can earn multiple times, but when a member is rewarded, his or her progress is reset to 0.

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Multirule Reward

Reward members only after they’ve met the thresholds of multiple rules. Any combination of rules is valid, as long as they’re part of the same incentive. Multirule rewards can be applied in addition to or in lieu of rewards from individual incentive rules. You can also limit the number of times a member can earn a multirule reward.