Program Types
- Points
Members earn virtual currency for every dollar spent or action taken. Points can be redeemed for discounts, products, or exclusive experiences. - Cashback
A percentage of eligible sales is returned to members’ accounts. Members can apply this credit to future purchases. - Tiers & Benefits
Categorize members into levels like Bronze, Silver and Gold based on their engagement or spending history. As members move up, they unlock increasingly valuable perks, creating a sense of status and progression.
Campaign Types
- Welcome
Greet new members with an immediate reward or points boost upon joining, encouraging early interaction and setting the tone for a positive program experience. - Birthday
Reward members with a gift, discount or points boost on or a specified number of days before their birthday. - Tier Upgrade
Reward members when they move to a higher loyalty level, reinforcing the value of their continued loyalty. - Program Anniversary
Acknowledge your members’ loyalty and support retention with an annual milestone reward. - Reactivation
Recover lost revenue and reengage your at-risk segment by incentivizing members who haven’t made a purchase in a while. - Currency Multiplier
Drive short-term sales or promote specific shopping windows by increasing the rate at which members earn points or cashback. - Sprend Threshold
Expand incremental revenue by granting rewards only when a member hits a specific transaction value. - Product Mix
Diversify members’ shopping habits or clear aging inventory by encouraging purchases from specific categories or product lines. - Location
Drive foot traffic to underperforming locations or boost activity in lagging regions with incentives targeted by geography. - Channel
Steer members toward more cost-effective or higher-engagement choices by tying rewards to a specific sales channel. - Payment Method
Reduce transaction fees or strengthen strategic partnerships by rewarding members for using a preferred payment method.