Program Types
- Points
Members earn virtual currency for every dollar spent or action taken. Points can be redeemed for discounts, products, or exclusive experiences. - Cashback & Rebates
A percentage of eligible sales is returned as currency to the earner’s account — whether that’s a consumer or a channel partner, where this is often called a rebate. The credit can be applied to future purchases or accumulated toward a payout. - Tiers & Benefits
Categorize members or partners into levels — such as Bronze, Silver and Gold for consumers, or Authorized, Preferred and Elite for channel partners — based on engagement or sales volume. Moving up unlocks increasingly valuable perks, such as better rebate rates for partners, creating a sense of status and progression. - Sales Contests
Reward partners for hitting an activity or volume threshold, like a set number of qualifying sales within a defined period. Commonly used as SPIFFs in channel programs. - Certifications & Specializations
Recognize partners who complete training or product certification with a badge. Badge holdings can then gate eligibility for premium incentives or higher tiers.
Campaign Types
- Welcome
Greet new members or newly onboarded partners with an immediate reward or points boost upon joining, encouraging early interaction and setting the tone for a positive program experience. - Birthday
Reward members with a gift, discount or points boost on or a specified number of days before their birthday. - Tier Upgrade
Reward members or partners when they move to a higher level, reinforcing the value of their continued loyalty or partnership. - Program Anniversary
Acknowledge members’ or partners’ tenure with an annual milestone reward, supporting retention on both sides of the business. - Reactivation
Recover lost revenue and reengage your at-risk segment by incentivizing members or partners who haven’t made a purchase or recorded a qualifying sale in a while. - Currency Multiplier
Drive short-term sales or promote specific shopping or selling windows by increasing the rate at which members or partners earn points, cashback, or rebates. - Sprend Threshold
Expand incremental revenue by granting rewards only when a member or partner hits a specific transaction or sales value. - Product Mix
Diversify members’ shopping habits, clear aging inventory, or focus partners’ sell-in efforts by encouraging purchases from specific categories or product lines. - Location
Drive foot traffic to underperforming locations, or sales activity in underperforming partner territories, with incentives targeted by geography. - Channel
Steer members toward more cost-effective or higher-engagement choices by tying rewards to a specific sales channel. - Payment Method
Reduce transaction fees or strengthen strategic partnerships by rewarding members for using a preferred payment method.